– Steven Wright
Krista Fritz Rogers
Krista Fritz Rogers is a seasoned business writer interested in aligning communications with mission, vision, values, and strategy.
Her highly collaborative approach involves establishing and clarifying communications objectives and, in turn, matching the message to the audience. She works with clients to focus on the consumer or the learner of the particular communications and the desired action, behavior, or change.
In addition to solid writing and editing skills, competencies include instructional design and development, translating technical information for different audiences, developing search engine-friendly Web content, and overall project leadership.
She frequently partners with Creative Courseware, Paul Barham of SavageSoft, Mary Howe of Thunderworks, Inc., and Ron Ladzinski of Ladzinski Design & Illustration.
Along with the written word, Krista explores the art of collage as a means of visual communication. She has created one-of-a-kind greeting cards, created a collage for a client's open house, and donated work to fundraisers. Interested in commissioning a piece? Contact her at possibilities@kfrcomm.com or view collages online.
Clients
Representative Projects & Services
- Marketing communications for professional, technical, and industrial products and services
- Instructional development for performance improvement
- Press releases, media kits, feature stories, backgrounders, and fact sheets
- Trade journal articles (researching, writing, and placing)
- Web site content development
- Newsletter research and copywriting
- Technical writing and editing
- Information systems support, including content development for print and online delivery
Employment History
- 1985 - present - Principal of KFR Communications Associates since 1988 (Metro Kansas City)
- 1985-1987 - Editor, Ergosyst Associates/The Report Store (Lawrence, Kansas)
- 1980-1983 - Thermo King, Inc. (Minneapolis, Minnesota)
- 1979-1980 - Westinghouse Electric Corporation (Pittsburgh, Pennsylvania)
- Summer 1978 - Institute of Industrial Engineers (Norcross, Georgia)
- Summer 1977 - Westinghouse Electric Corporation (Pittsburgh, Pennsylvania)
Professional Affiliations
- Association for Women in Communications, Inc. (Past President of the Greater Kansas City Professional Chapter)
- International Society for Performance Improvement, Kansas City Chapter
Education
Iowa State University – Graduated with Distinction
- B.S. - Journalism & Mass Communication
- B.S. - Industrial Engineering (University Honors Program)
"Working with you is always a pleasure. You're an amazing amalgam of engineering smarts, journalistic incisiveness, professional competence, and sparkling creativity. And humor. Lots of humor."—Cathy Julian, Co-author, The Complete Idiot's Guide to Technical Writing
